Founded by Fernando Varela, the Varela Group was born out of a single dealership in Palestine, Texas in 1994 and has evolved into a network of 6 dealerships throughout Texas and Oklahoma selling new Ford, GMC, Chevrolet, Honda, Chrysler, Dodge, Jeep, and Ram and pre-owned vehicles of any make and model. They believe their success is directly related to customer service, and making sure every customer feels like family.
The Varela Group stands out not only in automotive but also in its commitment to enhancing the community. They provide annual scholarships for local students, support youth sports teams, and collaborate with various charities.
They are heavily involved in veterans’ affairs, as this specific cause holds a special place in their hearts, as many of their employees served in the armed forces. They often organize events for foundations such as the DVA and the Families of Fallen Soldiers, showcasing their dedication to the veterans in and around their community. Through their steadfast commitment to customer satisfaction and community enhancement, The Varela Group continues to move forward, embodying the essence of progress and compassion.
